Marketing Efficiency, Revenue Growth Key for TripAdvisor

We see two key takeaways for investors from TripAdvisor's positive fourth-quarter results.

Morningstar Equity Analysts 16.02.2018 | 14:27

 

 

Dan Wasiolek: We see two key takeaways for investors from TripAdvisor's positive fourth-quarter results. The first is marketing efficiency and the second is a stabilization in revenue growth. During the quarter, TripAdvisor saw over 400 basis points of marketing leverage driven by improved data analytics that allowed the company to identify and eliminate unprofitable marketing channels. We think this can continue to be a driver through 2018.

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TripAdvisor Inc18,50 USD-5,18

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